Google Horizontal Scrollable Local Pack Ads

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Google seems to be testing yet another format for the local pack ads. @SilverbackStrat shared a screen shot with me showing a local ad pack which looks like the AMP carousel. A horizontal scrollable set of cards that you can scroll or flick to get more results.

In this case, it shows a map, followed by a normal snippet, then the location and then the phone number. This came up for Subaru dealers on mobile, which showed “3 Subaru dealers nearby.”

Here is a screen shot showing the new ad format:

I think this ad layout is cool but from what I hear, the horizontal scroll feature is something many users simply do not understand how to use. Although, maybe that behavior is changing?

Forum discussion at Twitter.

This post originally from Search Round table and it's respective author (Barry Schwartz) {{post_author_url