Google Introduces New Look for Blog Search Results by @MattGSouthern

This post was originally published on this site

Google has quietly rolled out a new look for blog search results, which include carousels and rich lists.

On both mobile and desktop, searching for the name of a topic + blogs, like “tech blogs”, will return either a rich list of blogs in that category or a rich list.

Here are a couple examples of the new blog search carousels:

During my testing I found these carousels showing up quite frequently. Although from time to time a rich list will show up in place of a carousel.

Here is an example of a rich list:


Curiously, tapping on the name of the blog will not bring you to the blog itself. Rather, it will prompt Google to conduct a new search for the name of the blog.

So this feature may not end up being a huge traffic driver for blogs which end up making it into the rich lists or carousels, but at the very least it will improve visibility

This post originally from Search Engine Journal and it's respective author Matt Southern