As you know, you need to verify your business on Google My Business to be listed as a verified business in Google Maps results and the local pack nicely. You can do that via snail mail verification, phone verification, Google Search Console verification and more.
But now, Google is testing a video verification method – where you do a video call with a Googler who will verify you really exist.
There is a post about it in the Local Search Forums with a copy of the email sent to one local SEO:
We’re glad to inform you that your listing is eligible to be verified via a new method we’re exploring: Video Verification.
Video Verification is an experimental method and you’re under no obligation to try it, but we hope that you will (and that you’ll find it quick and convenient.) Video Verification can be completed via a video call with our specialist from either your workplace or your vehicle.
– Workplace – To show us where you get your work done. This will include showing our specialist around your workspace, your business logo, and the tools you use. If you meet customers on your premises we’ll want to see your public space as well.
– Vehicle – To show us how you get to your customers. This will include showing our specialist the license plate of your registered motor vehicle (sorry, no public transit accepted at this time) and your business logo On the vehicle. If you carry tools or other instruments of your trade in your vehicle, that’s ideal.
What’s next? A confirmation that you’d like to be a part of this test group, and the best time to get on a video call with you. We’re happy to entertain requests outside regular work hours too.
Not excited about video verification? If you’d prefer to not take part in our video experiment, please let us know. (We’ll wait to hear back from you before taking any further action.) We’re happy to share other ways in which you can provide us the required information via email, such as photos of your business and confirmation from a company domain.
Interesting method to verify a business exists, just look them in the eyes and see if you trust them. Or like it says, show them your office and make sure you have signage on your office and/or car.
It is a cool way to do it but it seems the Google Search Console or phone verification may be quicker.
Forum discussion at Local Search Forums.